Combined Performance Overview
Google Ads Campaign Performance
Account: 7406585895
| Campaign | Status | Spend | Clicks | Conv | CPA | CTR |
|---|
| Lawyer | PMax |
ENABLED |
$52.86 | 40 | 41 (all) | $1.29 | 2.31% |
| Local Visits |
ENABLED |
$45.82 | 2,218 | 122 (all) | $0.38 | 8.32% |
| Search | Office Space | Fort Lauderdale |
ENABLED |
$0 | 0 | 0 | — | — |
| GOOGLE TOTAL | | $98.68 | 2,258 | 163 | $0.61 | 7.95% |
🏆 Local Visits is a hidden gem
122 all_conversions at $0.38 CPA — this campaign is driving massive foot traffic/local actions for almost nothing. The 8.32% CTR shows strong local intent.
ℹ️ "Lawyer | PMax" naming is odd for a coworking space
This campaign likely targets attorneys looking for office space. 41 all_conversions at $1.29 CPA is great, but the campaign name should be updated for clarity.
⚠️ Search | Office Space | Fort Lauderdale has zero data
This campaign was recently created but has $0 spend. Either it just launched, has no budget, or keywords aren't triggering. Needs investigation.
Meta Ads Campaign Performance
Account: act_2061644854243954
| Campaign | Spend | Impr | Clicks | Leads | CPL | CTR |
|---|
| Lead Gen Campaign |
$121.92 | 2,736 | 96 | 11 | $11.08 | 3.51% |
| Traffic / Awareness Campaign |
$115.21 | 12,605 | 429 | 0 | — | 3.40% |
| META TOTAL | $237.13 | 15,341 | 525 | 11 | $21.56 | 3.42% |
🏆 Meta Lead Gen is producing leads at $11.08
11 leads from $121.92 spend. For office space leads in Fort Lauderdale, this is a solid CPL. Keep this running and optimize creatives.
ℹ️ Traffic campaign is building awareness but no conversions
$115.21 spent driving 429 clicks and 12,605 impressions. Good for brand awareness but generating $0 in direct leads. Consider either: a) adding a lead form objective, or b) using this audience for retargeting.
Cross-Platform Analysis
Budget Distribution
| Platform | Spend | % of Budget | Conversions | % of Conversions |
|---|
| Google Ads | $98.68 | 29% | 163 | 94% |
| Meta Ads | $237.13 | 71% | 11 | 6% |
| Total | $335.81 | 100% | 174 | 100% |
🚨 Budget allocation is inverted from performance
Meta gets 71% of the budget but only drives 6% of conversions. Google gets 29% of the budget and drives 94% of conversions. This is a major efficiency gap. Money should flow toward what converts.
Recommendations
1
Shift budget from Meta Traffic campaign to Google Ads — The $115/mo going to Meta awareness is not converting. Reallocate at least $80/mo to Google's "Local Visits" campaign which converts at $0.38 CPA.
2
Increase Google Ads budget by at least 2-3x — At $98/mo total, Google is severely underfunded. With $0.61 CPA, more budget = more conversions almost linearly. Target $300/mo minimum on Google.
3
Fix the "Search | Office Space | Fort Lauderdale" campaign — $0 spend means it's either out of budget, recently created, or has keyword issues. This is the most relevant campaign name and should be the priority Search campaign.
4
Keep Meta Lead Gen running but optimize — $11.08 CPL is decent. Test new creatives, expand the audience slightly, and ensure the landing page is optimized for conversions.
5
Rename "Lawyer | PMax" for better reporting — While the name doesn't affect performance, it makes reporting confusing. Rename to "PMax | Office Space | Attorneys" or similar.
6
Verify all_conversions quality — Google is reporting 163 all_conversions but only 15 primary conversions. Check what's counted in all_conversions (store visits, calls, directions) and verify they're legitimate business actions.